I realize this is very high tech (even for me), but an exciting new technology out there is called podcasting. This is basically people making radio shows and then having people post the MP3's of these radio shows on their blogs. Here is an excellent podcast from a PR expert from New York talking about this. I am currently working on being able to do this and want to do some on installation of the Scarebird brake systems.

http://www.thechrispirilloshow.com/help/20050306_a_micro_profusion_of_steve_rubels_wisdom.phtml

Shoot me an e-mail at tom@tallzagauctions.com with any questions, thanks!